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This e-newsletter targets business leaders who are invested in environmental initiatives. It maximizes content strategies to drive readers to the client’s web site and aggregates green headlines as a value-added service.
The client, Hallmark Development of Florida, uses each issue to reinforce its position as a trusted and knowledgeable resource for environmental building. Springboard provides performance reporting for each email distribution, allowing Hallmark to track which recipients receive and open its message, and how many click through to its site.
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