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Applause!
Magazine is a regional cultural publication serving the west central
coast of Florida. |
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The founder and publisher of
Applause! Magazine was planning the premiere issue of her publication
and needed a creative and reliable resource for editorial planning
and content development. She was referred to Springboard by an
existing Springboard client. |
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After an initial meeting, Springboard
recognized that Applause! Magazine was entering a crowded marketplace
for publications and could gain a competitive edge by completing
target market and competitive research. Springboard completed the
research studies, the findings of which enabled Applause! to differentiate
its content from other magazines and identify the editorial mix
that appealed most to target readers. After the direction of the
magazine was set, Springboard became the publication’s editorial
leader, defining and assigning stories, editing the magazine’s
content and serving as a liaison in the community.
Services Springboard provided to Applause! Magazine included: |
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Business planning support |
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Market research survey development and execution |
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Honing of editorial vision and mix |
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Editing of magazine content |
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Article authoring |
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Media kit development |
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Community outreach |
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The publisher of Applause! Magazine was a sole
proprietor who entered her market with strong marketing and sales
experience. She recognized the need to round out her team with
professionals with business planning and editorial experience.
As the venture got underway, she also realized that the demands
placed on small business owners often exceed the number of hours
in a day, and turned to Springboard to help her juggle other tasks.
Springboard’s menu of complementary services met her needs
with one resource, saving her time and money. |
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See what Applause!
has to say about Springboard. |
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