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About Us
Executive Team About Springboard | Company Values | Executive Team  Springboard's founder, Alisa Jenkins, developed her online‐marketing savvy at a Manhattan interactive agency in the 1990s, when commercial use of the internet was in its infancy. Since then Springboard clients have benefited from her creative approaches to combining technology and content to reach marketing goals quickly and affordably. Her leadership has helped Springboard build a reputation for concise, benefit-focused marketing programs that get results.
 Sandra Higgins directs social media programs for Springboard. Her expertise across popular platforms like LinkedIn, Twitter and Facebook helps her to extend the value of marketing efforts across multiple channels. Her understanding of appropriate online content strategies allows her to cut through social media clutter, raise visibility and increase the return Springboard clients receive on social media investments.
 Tracy Albert supports Springboard in the areas of project management, market research, and data analysis and presentation. She has extensive experience in project optimization and communication. Her background includes leadership positions with Mars, Incorporated and Saturn Corporation. Her ability to streamline task and information flow allows her to maximize the benefits of projects and studies for Springboard clients.
 Suzanne Rowe Palacino manages business development and client services for Springboard. Her background includes over twenty years with Xerox corporation, where she excelled as a Major Account Sales Executive, International Sales/Quality Trainer, and Sales and Operations Manager. Her expertise includes managed services, marketing strategy and operations management. Her success is due to her focus on solving key client business issues, enabling them to realize positive return on investments.
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