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| Springboard’s founder, Alisa Jenkins, has used her small-business expertise to support growing companies and nonprofit agencies at local, national and international levels. As a partner in a Manhattan-based consulting firm, she wrote extensively on small-business "how-to" topics including technology, marketing, business strategy, human resources and financial management. She also helped her Fortune 500 clients – including American Express, IBM, Microsoft, and Fleet Bank – to build their small-business customer base. She designed interactive business tools, directed market research studies, launched online and offline outreach campaigns and guided strategic redesigns of her clients' web sites. She holds a B.S. in advertising from the University of Texas and a M.S. in journalism from Syracuse University’s Newhouse School of Public Communications. | |
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